About.
INSPIRED BY RESULTS.
Did you know that it is not enough to have a logo and slogan if they are not presented to your target market in a cohesive, memorable, and engaging way?
Did you know that people decide whether they like a product or not in 90 seconds or less, and 90% of that decision is based solely on colour?
Did you know that choice of typeface and how it works with a layout will make the difference between a good, a bad, and a great design?
For over 15 years, I’ve helped start-ups and small businesses across of range of industries and sectors achieve their growth and revenue goals with strategic marketing campaigns that increase brand awareness, promote customer engagement, and ultimately drive web traffic and conversions. Success doesn’t just come from spending more money. It also comes from thinking outside the box and taking a fresh approach to what you already have. I believe in asking the important questions: Is there another way…? What if…? Why can’t we…? That’s how you build brand awareness, grow revenues, and increase stakeholder value.
Portfolio.
RECENT PROJECTS.
Experience.
GREAT MARKETING MATTERS.
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose
01. MARKETING STRATEGY & PLANNING.
Great marketing promotes your business and drives sales of your products and services.
02. BRANDING & MESSAGING.
Great branding positions your business as an irreplaceable life-long partner to your customers.
03. CONTENT CREATION.
Great content solves a problem, simplifies, organizes and grabs attention without gimmicks.
Skills.
RESULTS-DRIVEN CONTENT.
Success doesn’t come from just spending more money. It also comes from thinking outside the box and taking a fresh approach to what you already have. I believe in asking the important questions: Is there another way…? What if…? Why can’t we…? That’s how you build brand awareness, grow revenues and increase stakeholder value.
TECHNICAL SKILLS.
Education.
KEEPING ABREAST OF TRENDS.
One of things that fascinates me most about marketing today is the speed at which it continually evolves. Whereas traditional marketing has remained somewhat constant for decades, in today’s digital world, last year’s cutting-edge marketing strategy might be this year’s outdated approach. And that’s exactly why staying ahead of the curve is so important.
Business – Marketing Diploma
GEORGIAN COLLEGE, BARRIE
Digital Marketing Program Certificate
Online Marketing Foundations | Content Marketing Foundations | Social Media Marketing Foundations | SEO Foundations | Building An Integrated Online Marketing Plan | Google Analytics Essential Training | Lead Generation Foundations | Growth Hacking Foundations
LINKEDIN LEARNING
Marketing Management Certificate
CANADIAN INSTITUTE OF MANAGEMENT, BARRIE
Marketing for Small Business Certificate
ONTARIO MANAGEMENT DEVELOPMENT PROGRAM, BARRIE
Graphic Design Fundamentals Certificate
GEORGIAN COLLEGE, BARRIE
Wellness & Health Promotion Diploma
CENTENNIAL COLLEGE, SCARBOROUGH